That's the way of the "new" world. The online social tools and websites available and the consumers' affinity for connection, are leading to some very interesting synergies and collaborations.
Stuart Dredge, at the website musically.com, [music:)ally] on the web, is reporting that Daisy, the music streaming service co-launched by Trent Reznor (Nine Inch Nails) and Beats by Dre, has announced Ian Rogers as its CEO. Ian Rogers is currently the CEO of Topspin Media, a direct-to-fan software that helps artists grow their audience, build their brand and MAKE MONEY.
This partnership shows that Daisy "gets it". They understand what other music streaming sites like Spotify and Rhapsody seem to overlook - the importance of the CONNECTION between the artists and the fans. the opportunity to share back and forth between fan and artist, and to feel like you contributed and participated along with your favorite artist is groundbreaking. And disruptive. That is key.
Social media, in all of its forms (blogs, facebook, twitter, instagram, texting, etc), is disruptive, by nature, of the traditional media roles...from content production and distribution to the audience reception, participation and feedback. The brands that will be successful are the ones that understand, embrace, and empower the crowd.
No comments:
Post a Comment